Marketing without a strategy is like a tree without its roots: it’s just a series of pointless steps and decisions or, to put it bluntly, a complete waste of money. You need a marketing strategy to define the pillars and methods that will help your business reach potential customers interested in your products or services, and help you increase your income from your existing product range.
Marketing strategy
Your marketing strategy is you long-term plan to achieve the company’s marketing goals. It describes the company’s clients, customers and their needs, the channels to be used to reach the clients and all the factors that contribute to a sustainable and decisive competitive edge in the given market.
The marketing plan or marketing strategy is not necessarily a singe, general document. Depending on the company’s profile and the competition, various types of marketing strategies can be developed. The most frequently used types:
Marketing strategy types
- Online marketing strategy: social media organic and paid reach, email marketing, PPC advertisements, SEO and digital content strategy.
- Offline marketing strategy: The use of ATL and BTL marketing tools, the ‘traditional’ marketing strategy.
- PR strategy: development of the steps and tools of internal and external PR activities.
- Employer branding strategy: meeting internal marketing needs.
- Brand strategy: defining marketing activities to launch and maintain a new product on the market.
Marketing strategy development
The MyAd marketing team will help you develop a reliable marketing strategy for your company. With our expertise, you can avoid the grave mistakes many Hungarian SMEs (and sometimes large companies) make when developing their marketing strategies.
We will guide you through the stages of marketing strategy from the ideation stage:
- Defining business goals
- Defining marketing goals
- Market research
- Buyer Persona development
- Defining communication channels
- Developing marketing campaigns
- Implementing the strategy
- Measuring performance
Are you planning to enter the market? Would you like to enhance the profitability of an existing product or service? Are you launching a new brand? We will help you make a lasting impression on your target group. Comprehensive marketing strategy development for SMEs and larger companies.
