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Promotional videos and commercials: creation and production

Promotional videos about businesses are still among the most popular and most effective ATL tools today. Once used only by the largest brands, it is now a popular strategy among SMEs, too, to create commercials or promotional videos to air them on television and display them online

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MyAd has a team of highly qualified and experienced specialists who offer comprehensive commercial video production services form ideation to post-production. We can help select the right medium and arrange for the ad to be aired on television or displayed online.

Promotional video and commercial production process

  1. Ideation: defining the objective and the target audience of the promotional video; discussing your needs regarding the presentation of the product/service
  2. Planning and screenwriting: scriptwriting; synopsis; screenwriting; storyboard; finalising the drafts; refining audio and visual elements and animations
  3. Pre-production: approving visualisations, locations, cast and props
  4. Shooting and production: shooting the ad; voiceover and score
  5. Post-production: editing the video, deciding on the final length; light and sound effects

Promotional video and commercial production prices

The price of a promotional video depends on a lot of factors, we use complex calculations to determine the total price.
The key factors are the quality and content requirements, and the costs also depend on the location, the number of days on set and the popularity of the cast. Other important factors are the time needed for post-production and the royalties of the images and sounds used.

The psychology of advertising is a complex area, rely on professionals to create an impactful promotional video. Tell us about your needs and objectives to get a quote for an impressive promotional video for your brand or business.