Accessibility Tools

Radio ads

The radio ad is a time-tested and powerful ATL tool  for reaching certain target groups. This is the only advertising media that can be consumed passively, during everyday activities like housework or driving.

radio reklam

Radio ads have several advantages, including the lower price of regional stations: the ad can be aired more times and you can reach a wider audience. By choosing the radio with the right profile, the right programme and the right time slot, you can target your audience precisely.

Radio ads are unique in the sense that they only rely on the hearing and the imagination of the audience. Sound effects, the characters and the sound logo, if you have one, are crucial in making the radio ad memorable.

Radio ad prices

The production of radio ads is relatively inexpensive, all you need is a studio and one or more actors. Naturally, the total costs include the price of airing, which is determined by several factors. The length, the number of times the ad runs, ratings and the daypart all affect the final cost.

An ad that is well-made and well-positioned is a highly valuable marketing tool. MyAd’s experts provide professional help in designing your ad and arranging its airtime.