Companies use PR tools and channels to connect to their customers. Engaging with your customers directly will help you promote your brand or company and build your brand. A PR campaign is a great way to present the company in a favourable way, so this is a great tool to build your brand image. You can also use PR tools to respond to negative news and opinions to mitigate their effects.
About PR communication
All communication, statements and appearances that represent the brand are parts of its PR communication. In such communication you must be very careful about style and how you express your opinion, as these have a direct effect on the company’s reputation.
PR is more than occasional events and campaigns, you will want a comprehensive PR communication plan you can follow throughout the life span of the brand and the product.
At MyAd, we conduct comprehensive PR campaigns with a special focus on PR communication.
PR tools
Depending on the marketing goals, there are diverse PR tools to choose from:
- A key issue is to maintain the company’s reputation and control the news covered by the media.
- We organise PR events when you want to have a press conference, a business statement a competition or a trade show.
- Online articles, mentions, cooperations and social media are all PR tools.
- Corporate publications and specialist articles can be used as an effective communication channel to reach specific target groups.
- The company can support sports events and cultural events through sponsoring agreements, or it can stand up for issues that are important for the public.
It’s important these efforts shouldn’t go to waste, so it is crucial you present a consistent and memorable visual identity across these activities.
When to use PR marketing
- It is very useful in raising awareness when new products are launched.
- At repositioning. When the meaning associated with a product or service does not suit the marketing goals, you might need to create a new attitude. In such cases you can launch a PR campaign to change public opinion.
- With the right PR communication, you can even spark new interest in products with weakening positions.
PR is an often unexploited area with great potential. When used well, a PR strategy can build trust among consumers and make the company more relevant.
