A TV commercial is a video ad about a business shown to the audiences in a TV spot. The aim is to convince viewers about the advantages of the product or service advertised.
MyAd Marketing Agency can arrange TV ad solutions at favourable prices for SMEs, too. We will help you place your ads on the most popular national and local TV channels.
Why use television advertising?
TV advertising is still one of the most effective tools of ATL marketing. Its advantage is its mass reach—you can get your message through to hundreds of thousands of people with a single spot.
TV commercials are attractive and use audiovisual tools to make an impression, so it is easy to get your message through.
Television advertising is still associated with high prestige, so it is a highly effective tool in branding.
TV ads—the production process
- The first step in television advertising is shooting the ad you want to air.
- Defining your target audience (you need that for the shooting, too)
- Selecting the tv channels that best suit your target group (based on the media plan)
- Launching the campaign
- Assessing the effectiveness of the ad and the campaign
The length and type of the TV spot must be defined, too. 15-second and 30-second spots are the most frequent options, but 60-second or longer TV ads can also be created.
TV commercial display options:
- Traditional TV spot: 15-30-60-second ads between shows
- Programme sponsorship: ad presenting you as programme sponsor, during the programme
- Split screen: short spot displayed on split (small) screen, without interrupting the programme
- End split: typically used at the end of live shows, displayed on a split (small) screen
- Prize competition: tv spot presenting you as the offeror of the prize, during the programme
TV ad prices
The prices of television ads greatly depend on the recognition and ratings of the television channel selected. At smaller, local channels you can get an ad for under 100,000 HUF, but even with the largest channels, you only have to pay HUF 1-2 per viewer per spot.
Contact us for accurate prices, and we can help you make a lasting impression with your company using TV ads.
