The visual identity of a company is a part of its communication with the consumers. Visual elements contribute to the image, the thoughts and associations customers have about the business.
When used consistently, a coherent visual identity makes sure that your message is immediately linked to your brand, no matter what communication channel you use.
About visual branding
The main aim of visual branding is to dress up a business in instantly recognisable and memorable ‘attire’. In corporate branding, the first step is to establish what image the company wants to convey, and the branding elements must be designed accordingly. This is a complex design process, but MyAd’s experts will be with you every step of the way, and we can guarantee that you will be pleased with the outcome.
Many people think that corporate branding is only for large companies and international giants, but the truth is, every business needs it, regardless of its size. The visual identity provides information about the profile, message and target audience of the business. As it also indicates an organised and professional attitude, it builds customer trust. If your company gives away promotional gifts, your visual identity will be used there, too.
Visual branding step by step—the essentials of the plan
Before specific visual elements are designed, the fundamental marketing goals need to be defined. If you want your visual identity to really represent your company, we must understand the positioning, values and message of the brand. Once the marketing goals are clear, we can design the logo and the visual identity.
The number of elements in visual branding depends on the company’s needs: you can get designs for everything down to the letterhead, but you can achieve impressive change with fewer elements, too. However, there are some elements you should definitely include in visual branding:
- Logo
- Colours
- Slogan
- Website design
Visual branding prices
The price of visual branding always depends on individual needs. The outcome you want is affected by many variables—contact us for a detailed quote.
