City-light posters are very popular among out of home advertising solutions, and with good reason. Mostly they are placed in bus and tram stops and metro stations, but you can see them in shopping centres and there are standalone ones, too. What’s important is that they are always in busy public spaces.
In Hungary, Budapest has the most city-light posters available, but there are quite a few in other cities as well. These are owned by various media owners and have various parameters, so the development of such a campaign requires a lot of effort and coordination.
MyAd can help you find the best locations for your target group and can coordinate your city-light poster campaign.
The advantages of city-light over other out of home advertising
A major advantage of city-light campaigns is their reach. People see them when they wait in the bus stop, travel on public transport, walk by or get stuck in a traffic jam. Thanks to the backlight, your message is visible at night, too.
You can display longer texts as well, as the audience sees them for a longer time and from a small distance. You can display the description of a programme, the terms of a prize competition or the parameters of a product here.
What are the dimensions of city-light posters?
Poster sizes vary slightly by owner, but most frequently they are 117x175 cm. You should design the graphics for this size—MyAd can help you with that.
