Online marketing’s popularity has increased astonishingly over the past 10 years. In 2021, digital channels accounted for over 50% of all media spending in advertising. Surely, in the 21th century no business can be successful without an online presence.
MyAd Marketing Agency offers comprehensive online marketing management services to clients ranging from SMEs to large corporations.
The advantages of online marketing
- Accurate measurement: the greatest advantage of online marketing is the highly accurate measurement of campaigns. Approximate estimates are a thing of the past, every forint spent can be accounted for.
- Targeting: as opposed to the considerable waste coverage of ATL tools, every amount is well spent in online marketing. The target audience is easy to define.
- Cost-efficiency: it follows that the return on a unit of spending is much higher here than with conventional marketing tools.
- Adjustability: as opposed to conventional marketing tools, online ads can be modified and updated along the way.
- Diverse tools: the online marketing toolkit is almost infinite, we will surely find something that suits your business.
When we consider the ‘raw data’, online advertising is much better than conventional marketing solutions. Online marketing’s importance is unquestionable, but you shouldn’t forget about ATL and BTL tools, either. Depending on the market and the target audience, the combination of online and offline marketing tools drives the best results.
Online marketing tools
We have already mentioned that the online marketing toolkit we have at our disposal is almost infinite. The key tools:
- Website (online store, company website)
- PPC campaigns (search ads, display ads, social media ads)
- Social media marketing
- Email marketing
- Search engine optimization (SEO)
- Content marketing
- Web analytics
- Marketing automation
- Online PR
Comprehensive online marketing consultancy and project management
Our experienced team will help you develop and implement your online marketing campaigns.
For the development of an online marketing strategy, you need a good insight of the situation, measurable goals and competitor analysis. While it is one of the most cost-effective forms of advertising, without the right targeting, online marketing costs can be a waste of money.
Together we can define your target group, develop an accurate buyer persona and choose the right marketing tools for your business.
There is no impossible task, you can achieve anything with creativity and expertise. Contact us with your online marketing needs.
