The Lasselsberger Company was founded 32 years ago, which after a rapid name change, soon became one of the prominent players in the production of building materials domestically, under the name Lasselsberger-Knauf. In 2020, the company underwent another name change, and continued their work as Cemix. MyAd made the name change possible with an intensive, integrated campaign of 8 months.
It was pleasant feeling to support the Weekly Feed Association, to participate in their online auction and to look at creation of hopes. It is good to see talents in art: Balázs Borsándi: Our Secrets II.. By purchasing the painting we helped feed those in need. We took part in the auction for several days and kept bidding, even in the last minutes. So we are able to give support to both the association and the arts.
We worked on the nearly 3-year-long ‘museum and library development for everyone’ project of the hungarian open air museum and the metropolitan ervin szabó library. We managed their communication campaign and organised a huge closing conference in the end to celebrate the achievements, with 150+ people in attendance.
The main aim of the mypoetry campaign was to make poetry a lasting experience for all generations. The campaign was based on this idea: what would it be like if our greatest authors lived today and instead of writing on paper, they would share their poems online? Students, teachers and also several media outlets appreciated the idea. The editors of funzine selected mypoetry as the most creative campaign of the year—in february. The szeretlek magyarország team also listed it in their year-end compilation of the best campaigns. We are proud that both young people and advertising professionals saw the values of our campaign. We promise there is more to come.
In 2019, we shot 4 short films with the title ‘my library’ for our client, the metropolitan ervin szabó library, to strengthen the support libraries and librarians provide to public education and to increase their social engagement. The short films provided an insight into the bustling life of libraries: their increasing digitisation, the many programmes they offer, how they improve reading culture with the wide range of books and how they can help build communities.
The world urban games was first held in budapest in 2019. The event was a celebration of new generation sports, bringing this culture closer to the residents of the city. The lead agencies were lounge group and human telex kft, and we were in charge of the social media campaign. The campaign reached nearly 2.5 million unique users on facebook and instagram.
We shot a film introducing the experience centre of our client, the matra museum of the hungarian national history museum. Watch the film and explore the exhibition with us.Read more ...
We ran an ad campaign in the summer promoting the mineral water and ice tea products of san benedetto—outdoors, as full side ads on trams no. 2, 17, 47 and 56, and in popular, quality women’s magazines. The summer was a great time to promote san benedetto products, as people make sure to drink plenty of liquids and replenish minerals at this time.
Do you know what a wet pond is? You don’t? It’ a pond that stores and manages rainwater. Once completed, the wet pond in rönök will be able to store 189,000 cubic metres of water and the lock of the dam will only let as much water through towards the village as the creek bed can manage—as it became clear at the site visit we organised for the west-transdanubian water directorate for the public and for the press. It was an amiable meeting and all questions of the members of the public were answered.
Euroskills, the european competition for young skilled people, is the european version of the skills olympics, i.e. The worldskills competition. This year it brought the best of the best in europe to budapest to compete.
Congratulations to the hungarian team on their results. We loved it and we are grateful we could be a part of the success of euroskills budapest 2018.
We shot a film with a crew of almost 120 in szentendre. We created a tv-spot for the hungarian open air museum, and even though the weather wasn’t really nice that day, we had a great time thanks to the 100 extras and the fantastic team.