The main aim of the mypoetry campaign was to make poetry a lasting experience for all generations. The campaign was based on this idea: what would it be like if our greatest authors lived today and instead of writing on paper, they would share their poems online? Students, teachers and also several media outlets appreciated the idea. The editors of funzine selected mypoetry as the most creative campaign of the year—in february. The szeretlek magyarország team also listed it in their year-end compilation of the best campaigns. We are proud that both young people and advertising professionals saw the values of our campaign. We promise there is more to come.