In 2019 we launched our creative campaign, the “MyPoetry”, which aimed to demonstrate that poetry is still able to be a permanent value for every generation. The basis of our campaign was the conception, what it would be like, if our literary greatnesses were living in our era, and if they did not write their poems on paper but they would share them on the social media instead.
Our idea was not only successful amongst the students and the teachers, but it was acknowledged by the media as well. For instance, the editorial team of Funzine magazine already chose our initiative as the most creative campaign of the year in February. Then later the team of Szeretlek Magyarország – a well-known online site – also esteemed MyPoetry among the bests in their summary at the end of the year.
We are extremely proud that our work was valued not just by the youngsters but also by the professionals. We promise that we will come up with similar surprises in 2020, too!
In 2019 we shot four short films – all titled „My Library” – for our client, the Metropolitan Ervin Szabó Library, aiming to strengthen the supporting activity of the public education of the libraries and librarians, as well as to increase their social roles. The short films depicted the colourfulness of the libraries; the great many program possibilities, the development of digitalization, the wide range of books for the advancement of reading culture, just as the community building effect of libraries.
In 2019 World Urban Games Budapest was organized in Budapest for the first time. The competition brought the sports and the related culture of the new generation closer to the urban citizens. The lead agencies of the event were the Lounge Group and Human Telex Ltd., and the social media campaign of WUG Budapest was carried out by us, the MyAd Marketing Ltd.. The campaign reached around 2.5 million individual users throughout Facebook and Instagram.